SEO Expert Since 2008
Fair & Transparent Terms

Terms of Service

Clear, fair terms that protect both parties and ensure successful SEO partnerships built on mutual understanding.

Last Updated: January 1, 2024

Agreement Overview

These Terms of Service ("Terms") govern your use of Serpave's SEO services and website. By engaging our services or using our website, you agree to be bound by these terms.

We believe in transparent, fair business relationships. These terms are designed to protect both parties and ensure clear expectations for our professional relationship.

Service Terms

Service Delivery

SEO is a long-term strategy. Most clients see initial improvements within 2-4 weeks, with significant results typically appearing within 2-6 months.

Performance Expectations

While we have a proven track record, no SEO professional can guarantee specific rankings due to the nature of search engine algorithms.

Service Scope

Each project scope is clearly defined in our proposal. Additional work outside the agreed scope may incur additional charges.

Ethical Practices

We only use white-hat SEO techniques that comply with search engine guidelines and build long-term sustainable results.

Payment Terms

  • One-Time Services: 50% deposit required to begin work, remainder due upon completion
  • Monthly Services: Payment due at the beginning of each service period
  • Late Payments: Services may be suspended for payments more than 15 days overdue
  • Refunds: See our separate Refund Policy for detailed refund terms
  • Price Changes: 30 days notice will be provided for any price changes

Client Responsibilities

To ensure successful SEO results, clients are responsible for:

Provide accurate and complete information about your business
Respond to communication requests within reasonable timeframes
Provide necessary access to websites, analytics, and other required tools
Review and approve recommended changes in a timely manner
Maintain your website's technical infrastructure
Inform us of any significant business or website changes

Service Limitations

While we strive for excellent results, certain factors may affect performance and are beyond our direct control:

Search engine algorithm changes beyond our control
Technical issues with third-party platforms
Client-side delays or lack of response
Changes in business priorities or market conditions
Force majeure events (natural disasters, pandemics, etc.)

Intellectual Property

  • Client Content: You retain ownership of all your original content and materials
  • SEO Work Product: Reports, strategies, and analysis created for you become your property upon full payment
  • Our Methods: Our proprietary SEO methods, tools, and processes remain our intellectual property
  • Third-Party Content: Any third-party content used is subject to respective licensing terms

Service Termination

By Client:

  • One-time services: Termination allowed before work completion with fees for work completed
  • Monthly services: 30 days written notice required
  • No refunds for completed work periods

By Serpave:

  • We may terminate services for non-payment after 15 days
  • We may terminate for breach of terms after written notice
  • 30 days notice for termination without cause

Limitation of Liability

Our total liability for any claims related to our services shall not exceed the total amount paid by the client for services in the 12 months preceding the claim.

We are not liable for indirect, incidental, or consequential damages including lost profits, business interruption, or loss of data.

This limitation applies to all claims, whether based on contract, tort, or any other legal theory.

Warranty Disclaimer

Our services are provided "as is" without warranties of any kind. While we have extensive experience and a proven track record, we cannot guarantee specific search engine rankings or traffic increases due to factors beyond our control.

Search engines frequently update their algorithms, and rankings can fluctuate for reasons unrelated to our SEO work.

Dispute Resolution

We believe in resolving disputes amicably and professionally:

  1. Direct Communication: We'll first attempt to resolve any issues through direct discussion
  2. Mediation: If needed, we'll engage in good-faith mediation
  3. Governing Law: These terms are governed by the laws of Bangladesh
  4. Jurisdiction: Any legal proceedings will be conducted in Bangladesh courts

Changes to Terms

We may update these Terms of Service from time to time. When we do:

  • We'll post the updated terms on this page with a new "Last Updated" date
  • For material changes, we'll provide 30 days notice via email
  • Continued use of our services after changes constitutes acceptance
  • If you don't agree with changes, you may terminate services per our termination clause

Questions About These Terms

If you have any questions about these Terms of Service or need clarification on any provisions, please contact us:

Email: [email protected]

Phone: +880 1833 396496

Response Time: Within 24 hours

We're committed to clear communication and fair business practices. Don't hesitate to reach out if anything needs clarification.